The organisation
The Broström organisation – how our company is organised and structured
Broström has evolved into a functional organisation, from our previous geographical and legal organisation. This development will allow us to strategically sustain our success, continue our growth and meet new challenges.
There were external and internal drivers behind our decision to change our organisation. Our market is constantly changing, competitors are merging and new companies are formed. A functional organisation is well suited to meet these challenges, as well as help build our recognition as a strong brand and attractive employer.
Benefits of a functional organisation
The main reason for changing to a functional organisation is that we are able to act proactively towards customers’ demands. This has several spin-off effects:
- The functional organisation will facilitate further global expansion.
- New possibilities to differentiate ourselves from competitors
- Powerful tools for optimising our resources within the group.
- Broström can continue its growth and expansion by gaining better control and management over a larger fleet of vessels.